On Sunday, September 1, 2024, we celebrate our 2nd birthday and herald at the same time a new era with a new design for our figurative mark. The introduction of the new figurative mark is a central component of the strategic development and increasing internationalization of the entire Joseph Group. As part of this, all of the Group's subsidiaries will be given the same new figurative mark, which differs only in its color.

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It focuses on the “J” of “Joseph” and at the same time symbolizes the swing of a “done hook”, which marks a project as completed. The colorful “rainbow” figurative mark of Joseph Westiform GmbH will thus be replaced on August 31, 2024, while the claim “Spotlight Your Brand” will remain.

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For its new figurative mark, Joseph Westiform GmbH has chosen a fresh shade of green that symbolizes growth, transformation and solidarity with its home, the Black Forest. The different colors of the individual figurative marks make it possible to visually differentiate the subsidiaries of the Joseph Group from one another while emphasizing the diversity within the corporate group.

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The standardization of the figurative mark not only strengthens the sense of unity within the group of companies, but also creates a consistent and recognizable brand presence on a global level. “With this measure, we are ensuring that our customers worldwide experience a clear and trustworthy brand, regardless of which of our subsidiaries they come into contact with,” explains Ashik Kanjer, owner of the Joseph Group.

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The redesign of the logo also underlines the growth and development of Joseph Westiform GmbH over the last two years. “We have further developed our product portfolio in line with international market requirements and utilized synergies within the group of companies. For example, the illuminated advertising, technical plastics solutions and digital signage divisions have been expanded to include additional products for interior applications, such as glass and furniture elements. With the introduction of the new figurative mark and a uniform brand identity, a clear focus is being placed on the topics of the future, innovation and internationalization. In doing so, we are increasingly pursuing our common goal of further expanding the Group's global presence,” says Mike Sauer, Managing Director of Joseph Westiform GmbH.

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As an expert in the production of individual corporate design elements and the implementation of complex branding projects for well-known customers worldwide, Joseph Westiform GmbH started its own redesign process months ago and planned it systematically.

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Since mid-August 2024, the structural measures, such as the installation of a new illuminated advertising system on the roof of the building in Ortenberg, have been implemented and completed in time for the company's 2nd birthday. All company documents were also revised and given a new corporate design.